Founded by software industry veterans with deep experience in product management, sales, channel development, and marketing execution, DX4 Marketing offers a combination of strategic vision and tactical execution. We help you hone your message, build an audience, and convert leads into customers. Marketing strategy & execution. From fractional CMO services to marketing automation & SEO, we help you chart a course for success, generate new leads, and close more business. Content development that goes beyond the ordinary. We deliver impactful material that engages readers, including white papers, thought leadership articles, case studies, & more. Product strategy & product management. We can help you with product definition, market selection, discovering adjacent market opportunities, and more. Channel sales/channel development. Whether you’re launching a channel program from scratch or just looking to optimize your existing channel, we have the experience to help. Reach out today to learn how DX4 Marketing can help you generate more revenue.

Jim Kofalt is a software industry veteran with experience in product management, channel sales, implementation, and software development.  His career includes a combined tenure of nearly 20 years at Microsoft and SAP.  Since 2019, he has focused on strategic consulting for startups, established companies, and enterprise clients.

• A comprehensive background in the software industry, including a thorough understanding of business application software, channel strategy & channel management, ISV’s, and customer engagement. Extensive hands on experience with various business process applications across a wide range of organizations.
• Strong channel leadership experience in development and execution of strategic initiatives to enable a strong partner ecosystem and industry-focused go-to-market strategy. 
• Top-notch communication and presentation skills, with experience in content development and delivery of technical seminars, training sessions, and sales presentations for press and industry analysts, customers and prospects, user groups, business partners, client staff, and internal personnel. 
• A thorough understanding of the software engineering process and development life cycle, with experience leading software design, development, and product management for globally distributed enterprise applications; as a product manager, was responsible for over $20 million in annual revenue and serving an installed base of over 10,000 customers.
• Extensive experience in all aspects of software implementation, including project planning and budgeting, business process analysis, process re-engineering, documentation, client relationship management, and the selection, supervision, and evaluation of project team members.